Investing in a Swiss luxury watch is about much more than just keeping time – it’s a style statement, a masterpiece of craftsmanship, and one of the most stable material investments you can make. In 2026, we’re seeing a strong return to iconic silhouettes that not only retain their economic value but also elevate any outfit to an international top level.

Here’s our editorial team’s curated list of the three most coveted models right now.

1. Rolex Submariner (Ref. 126610LN)

It doesn’t get more iconic than this. The Rolex Submariner is the definition of a luxury sports watch. With its deep black dial, matching Cerachrom bezel, and robust Oystersteel bracelet, it’s as perfect with a tailored blazer at the office as it is on weekend adventures. It’s the watch world’s equivalent of the little black dress – it never goes out of style.

Find it here: Explore at Nymans Ur

2. Audemars Piguet Royal Oak (Ref. 15500ST)

When Gérald Genta designed the first Royal Oak model in the 1970s, he revolutionized the idea of what a luxury steel watch could be. The distinctive octagonal case with visible screws and the beautifully patterned “Grande Tapisserie” dial create a stunning play of light on the wrist. This is the watch for those seeking ultimate craftsmanship paired with a progressive, modern aesthetic.

Find it here: See available models at Chrono24

3. Patek Philippe Nautilus (Ref. 5711)

It’s said that you never actually own a Patek Philippe, you merely look after it for the next generation. The Nautilus, with its porthole-inspired case shape and subtle horizontal lines on the dial, epitomizes quiet luxury. It’s sporty yet has a refined slimness that allows it to slide perfectly under a shirt cuff.

Find it here: See current prices and examples at Chrono24